Guides & Playbooks

Playbook cover image and examples of downloadable resources for crisis communications

Communication

Be Ready: Crisis Comms Strategies for K-12 Leaders

Improve crisis communication at your school or district with a proactive strategy that builds trust, ensures message clarity, and keeps your community informed—before, during, and after an emergency.

Download the Playbook

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In this playbook, you’ll learn how to:

Create a crisis communications foundation with templates, protocols, and defined team roles
Establish a consistent communication rhythm that builds community trust
Reach all families effectively across multiple channels and languages
Turn each crisis experience into improved readiness for the future