Family in holiday sweaters looking at ipad with updates from SchoolStatus Connect and Smore newsletters
Communication

Keeping in Touch Over The Holidays: Strengthening School Communities

Headshot of Dr Kara Stern.
By Dr. Kara Stern 2 min

As the winter months approach, families, students, and educators find themselves caught up in the whirlwind of holiday preparations and celebrations. For school leaders and administrators, this presents both a challenge and an opportunity to foster stronger connections within the school community. Let’s explore how holiday communications can bring people closer together while reinforcing key goals like attendance.

First, think: communication as connection

The holiday season offers a unique chance for school leaders to express gratitude and highlight special moments. Consider these ideas:

1. Send personalized thank-you notes to families, acknowledging their support throughout the year.

2. Share stories of student achievements or memorable classroom moments via newsletter and/or social media.

3. Create a video message featuring staff members expressing holiday wishes and appreciation.

These gestures not only spread joy but also reinforce the sense of belonging within the school community.

Then, think: communication as instruction

While maintaining connection is crucial, it’s equally important to keep families informed about key dates and expectations. Here’s how to approach this:

1. Share a December 2024 calendar highlighting important school events and holidays.

2. Send a Welcome Back to School message with reminders about return-to-school dates after breaks, emphasizing the importance of attendance.

3. Address the trend of increased absences around holidays by creating engaging events or special lessons on these days.

To combat absenteeism, consider implementing a “Welcome Back” program for the first day after breaks, featuring special activities or guest speakers to encourage attendance.

CTA image for on-demand webinar Beat the Holiday Attendance Slump.

Third, strike the right balance

Effective holiday communication should blend warmth with important information. Here are some final tips:

1. Use multiple channels (email, text, social media) to ensure your message reaches all families.

2. Be mindful of diverse cultural celebrations and use inclusive language.

3. Encourage two-way communication by inviting families to share their own holiday traditions or feedback.

By approaching holiday communications with intention and care, school leaders can strengthen community bonds, improve attendance, and set a positive tone for the new year. Remember, every message is an opportunity to connect, inform, and inspire your school community.

Headshot of Dr Kara Stern.
Dr. Kara Stern

Director, Education and Engagement

Dr. Kara Stern began her career as an ELA teacher, then shifted into administration as a middle school principal. Dr. Stern is a fervent advocate for equitable communication and family engagement. She spent five years as Executive Director at Math for America, where she designed the professional learning community that exists to this day. An unexpected move to Tel Aviv launched her into the world of EdTech where she became the Director of Education Content for Smore and then the Head of Content at SchoolStatus. Outside of work, she indulges her love for reading, devouring two novels weekly, with a particular fondness for heists and spy stories.

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